Why a Makino isn’t enough
Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry.
The Spark: Shoving the robotics industry into the 21st century
Imagine your company has a fleet of robotic equipment stationed all around the world. Like any machine, those robots often require software updates. How are those updates deployed? Believe it or not, an engineer is usually physically flown out to insert a thumb drive. (No, we’re not kidding.)
Besides being wildly inefficient, that also means considering geographical implications, coordinating travel logistics, waiting for maintenance windows… the list goes on. Our friends at Loupe recognized how outdated (read: insane) that process was, and proposed a revolutionary alternative: What if updates could be deployed automatically, like the software updates on our phones? That “What If” moment became Shuv — a new Loupe offering that allows engineers to push (“shove”) updates remotely to any machine, from anywhere.
But how do you market a product that — until now — seemed like the stuff of fantasy?
Fortunately, that’s where Kinesis came in, and we worked with Loupe to introduce Shuv to the world. That meant carving out its own brand identity, defining a distinct customer experience, and working together on a go-to-market strategy.
The result? A new and fertile subscription-based revenue stream for the business. Shuv was announced in early 2022 to an optimistic (if skeptical) audience… paired with a product demo that was laughably simple. The Loupe team has been fielding interest from some of the biggest players in the industry, as automation companies around the world are asking themselves, “Why hasn’t anyone thought of this before?!”
Revolution is possible… sometimes it just takes a little push.
