How Kinesis Spends Our Marketing Dollars
It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Back in 2016, Kinesis joined a global movement of companies working to transform the way business is done by focusing on social and environmental consciousness and public transparency. Six years later, the B Corp Movement has grown exponentially – and now totals over 4,000 Certified B Corporations in more than 70 countries worldwide.
Our ongoing commitment to creating a great workplace that balances people and profit has earned us several accolades over the years, and 2022 is no exception. We’re excited to announce that Kinesis has been honored as one of the Best for the World™ B Corps in the Governance category, ranking in the top 5% of our size group worldwide. This means we're six for six – six "Best for the World" honors for six years of B Corp certification.
These B Corps have achieved a top score in overall mission, ethics, accountability and transparency. Their best practices are focused on how they engage employees, board members, and the community to achieve their mission, as well as employee access to financial information, customers' opportunities to provide feedback, and the diversity of their governing bodies. By building their vision and values into their company bylaws, these B Corps embody what it means to use business as a force for good.
We’re proud to share this honor with so many incredible companies that are making an impact to benefit people, communities, and the planet. Thank you for celebrating with us!
See Kinesis’ B Corp profile here and learn more about the “Best for the World” honor here.
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