Why a Makino isn’t enough Alison Tierney Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry.
The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie) Susie Wittbrodt In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.