The Sell-Do Trap and How to Escape It Shawn Busse The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
Courage and a Cup of Margin: A Case for Remarkability Jeff Wester Your Proprietary Way is the unique way you provide your services to clients — here’s why you need one.