Kinesis has a new home!
We have a beautiful new home that is truly a Kinesis environment. Check out our photo essay of the build out and completion of our office building.
Authored by Shawn Busse
Making the Most from Mistakes
Success is 99% failure. – Soichiro Honda, Founder, Honda Motor Corp. As some of our readers know, Kinesis recently had the good fortune to be awarded as one of Portland’s Top 100 Fastest Growing Private Companies. I’m extremely proud of our team, and humbled by the accomplishment. Interestingly, while this milestone is about “success,” I’m […]
Small Business, Big Marketing: Hammer and Hand Interview
We asked Hammer and Hand to share some of their business experiences and marketing insights.
Outsourced Marketing, Part 3: Should I hire?
The following post is the third in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provided a framework for selecting the right-fit marketing professional. In the final installment, we deliver a guide for evaluating when it […]
Outsourced Marketing, Part 2: Find the Right Fit
The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A Buyer’s Guide Now that you know the options in the […]
Outsourced Marketing, Part 1: The Market
As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled by employees and what duties could be outsourced. In this […]
How Spilt Coffee Created a Billion Dollar Mop
You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]
Business Pitfall: The Sell-Do Trap
If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]
Marketing Nerd: Why Your Business Should Care About Networks
Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.
Rearranging the deck chairs ain’t gonna fix your marketing.
Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.