Dare to defy categorization.
With the world facing an urgent climate crisis, it’s hard to overstate our need to reduce our carbon emissions… nor the enormity of that task. But Garrett Benisch co-founded OurCarbon with the audacious goal of reducing carbon emissions at scale.
OurCarbon harnesses the power of biomaterials to create sustainable production materials from previously overlooked sources — biosolids, food waste, and more — transforming them into finished goods, apparel, and accessories.
The uniqueness of Garrett's challenge lies in the absence of an existing category. He dares to promote a material that defies classification, one that the market has yet to fully comprehend or embrace. Just as Ford needed to frame the car as a horseless carriage to make it relatable, Garrett navigates the complexities of introducing an innovative material by establishing connections to what was once familiar.
This resonates deeply with any of us who are trying to offer something better to the market for which there is no PO, no budget line item, no routine Google search.
Ready to make a bold move?
What does it take to make bold moves in business? Bold moves aren't reserved for the select few; they're a choice available to every visionary leader ready to seize it. It's not about blindly jumping into the unknown; it's about calculated risk-taking, strategic thinking, and unyielding determination.
These bold leaders—Helen Anderson, David Kahl, and Garrett Benisch—are not outliers; they are a call to action. Their stories illuminate the path to reimagining industries, redefining legacies, and addressing global challenges head-on.
If you see a little of yourself in these stories, you won’t want to miss the Catalyst Summit on September 7-8. You’ll hear from David Kahl, Helen Anderson, and Garrett Benisch, as well as a number of other speakers and panelists taking bold steps with their businesses — including how it worked out, what’s yet to be determined, and where to next.
But space is limited, so be sure to claim your spot!