The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)
In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
The world looks a lot different this year, and businesses that are able to cast a new vision will be better positioned for the uncertain future ahead. Kinesis CEO Shawn Busse discusses what it takes to make bold moves and come out on top.
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