The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A Buyer’s Guide Now that you know the options in the […]
As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled by employees and what duties could be outsourced. In this […]
Before committing to fresh campaigns, social media experts, and new hires, consider these tips on how to strategically build marketing efforts for this new era in business.
Three lessons businesses can learn from Instagram.
You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]
Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]
Tips to getting great testimonials Recently, I asked a client, “Tell me about your system for gathering testimonials?” He replied that he didn’t have one. “What are your recommendations?” he asked. And here is what I told him… Why you should use testimonials Testimonials are one of the most powerful and cost effective selling tools […]
You know the importance of developing a business network. Here’s your pain-free guide to becoming better at connecting with people.
If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]
Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.