If you are like many companies out there, you’re probably not getting the most out of your marketing time and budget. Businesses often confuse “getting their name out there” with effective marketing. However, they are not the same thing. Let’s start with a few scenarios to help understand what this ineffective exposure looks like: Scenario […]
Over 90% of leaders attribute the failure of meetings to a lack of advanced planning and organization. Following these tips will help re-energize and refocus your meetings.
Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.
Over the last two years, Kinesis has radically changed our business model and the way we work with our clients. As a result of our transformation, our old website no longer reflected our company. It provided a lot of information about Kinesis as a creative firm, but said nothing about what we believe in. The […]
Successful change requires a translation of ambiguous goals into concrete behaviors. It’s all about the execution.
Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.
In the first part of this series, we talked about setting your SMART goals. This article is all about making them happen. Measuring your progress and adjusting your timeline ensures that your goals are on track to success. Measure progress and celebrate achievement. It’s important for leaders to continue to support goals. Create a set […]
In this two-part series, we’ll look at how to set and accomplish SMART goals for your company. Click here to go to part 2: Achieving Your Goals Are small businesses properly nurturing their company goals and objectives? “More than 80% of small business owners admit they don’t give enough attention to achieving goals; 77% of […]
Resolutions come and go as quickly as the ball dropping in Time Square. But here at Kinesis, we are determined to keep ours.
Your marketing team wishes you all the best this holiday season! Kinesis will be closed the week of Monday, December 26th in observance of the holidays and to get a bit of rest and relaxation. We’ll be back bright-eyed and busy-tailed on Monday, January 2nd – we look forward to seeing you in the New […]