Tips for Talking to Reporters We often have clients featured in the media. These stories typically feature a new product, service, or technology. I typically spend a couple of hours coaching them on how to speak with a representative of a newspaper, radio or television station. When you send out a press release or are […]
Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.
Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.
In the first installment of my series on selecting a business partner, I take a look at why the “apples to apples” concept maybe isn’t such a good thing. In fact, while you’re out looking for apples, what your business needs is actually a different fruit entirely.
Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.
A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]
When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]
What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.
Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.
How Growing Your Facebook Page Can Help Grow your Business Every day, we work with business leaders who want to drive more leads to their website. And, while I am advocate of social media, I have to say it’s much harder to see the return on your investment of time and energy on Facebook, Twitter, […]