The Sell-Do Trap and How to Escape It
The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
Lifetime Customer Value (LCV) Calculator
As a follow-up to this earlier post, I thought I'd provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets.
This spreadsheet addresses more than just the LCV - you can actually use this to sheet to calculate retention rate, for instance). It's a great tool you can download directly from here:
(Thanks to Microsoft Office Online Community for providing this resource)
