The Spark: When others batten down hatches, hoist up the sails
For G4 Kegs, the spark was becoming a new kind of industry leader — one that prioritized meaningful partnerships in a time when the brewing industry was aflame.
On Tuesday I had the pleasure of presenting Kinesis' Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social "landscape". This was our third event, with previous Camps in Portland and Missouri.
If you've never been to the Yakima region (this is "wine country" for the state of Washington) do yourself a favor and see what the community has to offer. Great scenery, fantastic vineyards, and a mix of old and new culture that will entertain even the most skeptical traveler.
What a great crowd! Folks from all sizes of business were in attendance, and there was definitely a diversity of experience and knowledge in using social media.
As a follow-up, I'm posting a PDF of the presentation as well as the compelling video I shared. If you have any questions, feel free to shoot me an email (or better yet, see me on Twitter!)
Thanks again to the sponsors: Yakima Valley Visitors and Convention Bureau (John and Kirsten - you and your team are awesome), Greater Yakima Chamber of Commerce, and New Vision.
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