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Shawn Busse
Founder

Shawn Busse

Shawn has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with transforming companies, inspiring audiences, or connecting the dots between brand and culture. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.

Superpower:
Business Transformation
Joined Kinesis:
2000

Shawn Busse is the Founder 
and CEO of Kinesis, a Portland-based marketing firm and 
business consultancy focused 
on transformation.

Shawn Busse speaking on stage

Since starting Kinesis in 2000, Shawn has been on a mission to radically transform how businesses think about marketing, culture, and growth. While traditional marketing focuses on external tactics, he found that the most successful companies start at their epicenter and gravitate outward. Shawn uses this core business philosophy, Marketing from the Inside Out®, to help small business owners and leaders reinvent their companies.

Kinesis has been one of Oregon’s fastest-growing private companies for five straight years — earning the prestigious Lighthouse Award in 2016. The company was also honored at the Portland Business Journal’s Small Business Innovation Awards, and named one of America’s Best Entrepreneurial Companies by Entrepreneur Magazine. Kinesis is also a proud certified B Corporation and has been acknowledged as a Best For The World Company two years in a row.

As Kinesis’ CEO, Shawn’s primary focus is on setting the strategic direction for the company, championing the business mission, values, and vision, and deliberately maintaining internal culture with every new hire and client acquisition. His book, Marketing from the Inside Out® captures nearly two decades of experience in starting, running, and growing small businesses.

A sought after speaker, Shawn specializes in small business leadership, workforce development, and values-driven strategies that drive long-term impact. He empowers organizations to navigate challenges, foster resilient teams, and create sustainable, long-term impact in their industries.

Shawn Busse speaking on stage

A sought after speaker, Shawn specializes in small business leadership, workforce development, and values-driven strategies that drive long-term impact. He empowers organizations to navigate challenges, foster resilient teams, and create sustainable, long-term impact in their industries.

Shawn Busse speaking on stage

Topics I’m passionate about

  • Small Business Growth
  • Leadership
  • Exponential Strategies
  • Growing Service Based Companies
  • Marketing: Beyond Digital Disappointment
  • 3 Wicked Problems
  • Workforce Development
  • Recession Resilience
  • Growth-Based Marketing for SMBs
  • Small Business Strategies, including Business Model Transformation
  • Mission, Values, and Vision, including Values-Driven Leadership
  • Employee Recruitment and Retention
  • Culture as a Strategic Advantage
Shawn Busse speaking on stage

Topics I’m passionate about

  • Small Business Growth
  • Leadership
  • Exponential Strategies
  • Growing Service Based Companies
  • Marketing: Beyond Digital Disappointment
  • 3 Wicked Problems
  • Workforce Development
  • Recession Resilience
  • Growth-Based Marketing for SMBs
  • Small Business Strategies, including Business Model Transformation
  • Mission, Values, and Vision, including Values-Driven Leadership
  • Employee Recruitment and Retention
  • Culture as a Strategic Advantage
Collage of Shawn Busse's speaking engagements

Speaking experience

Automate
Value Shops: Building an Automation Practice Designed for this Century
2024

SMPS Summit
Asymmetric Upside: Growth in a time of Exponential Change
2023

OEDA
Branding and Marketing 101
2023

PHRMA
Finding Purpose
2022

SWCA Summit
Remarkability as a Workforce Solution
2022

B Corp BLD
People & Profits
2021

SWCA Construction Summit
Recession Resilience
2020

Pacific Northwest Defense Coalition Supply Chain Conference
Recession Resilience
2020

B Corp BLD PNW Conference
Building a New Business Paradigm
2019

Association of General Contractors Oregon
How to Recruit the Best of the Best
2018

Pacific Northwest Defense Coalition
The Candidate’s Journey: How to Recruit and Retain the Best of the Best
2018

Real Estate Investment Trust
Marketing from the Inside Out®
2018

McMinnville Economic Development Operational Excellence
The Power of Storytelling
2018

Small Giants Summit
Talent Engine: The Secret to Recruiting and Retaining the Best of the Best
2017

McMinnville Economic Development Forum: NEXT Speaking Series 
Mission, Vision, and Values as Competitive Advantage
2017

Oregon Manufacturers’ Summit
Sales & Marketing for the 21st Century
2017

Northwest Self Storage Annual Employee Meeting
Social Media and the Engaged Employee
2017

Advance Astoria Economic Development Panel
Planning for Astoria’s Future
2016

Oregon Economic Forum
What’s Next after the Election?
2016

Xenium Webinar
Talent Engine — How to Recruit and Retain the Best of the Best
2016

Oregon Manufacturers’ Summit
The Candidate’s Journey
(highest-rated speaker among 16 breakout sessions)
2016

Podcasts

21 Hats
Featured Regular Guest
2021-Present

The Small Business Mentor
Rethinking B2B Marketing: Culture, Recruiting, and Brand Positioning
2024

Solspace Podcast
The Value Chain vs. Value Shop
2024

Transform Your Workplace
Driven by Purpose
2018

Podcasts

21 Hats
Featured Regular Guest
2021-Present

The Small Business Mentor
Rethinking B2B Marketing: Culture, Recruiting, and Brand Positioning
2024

Solspace Podcast
The Value Chain vs. Value Shop
2024

Transform Your Workplace
Driven by Purpose
2018

Shawn Busse speaking at Catalyst

Professional experience

Founder & CEO, Kinesis
Jan 2000 – Present

EO Strategic Partner
2024 – present

Vistage
2018-present

EO Accelerator Mentor
2016-2017

Entrepreneur's Organization, Member
2015-2017

EO Accelerator
2009 – 2012

Adjunct Professor, Southern Oregon University
Jan 1999 – Jun 2004

Shawn Busse speaking at Catalyst

Professional experience

Founder & CEO, Kinesis
Jan 2000 – Present

EO Strategic Partner
2024 – present

Vistage
2018-present

Entrepreneur's Organization, Member
2015-2017

EO Accelerator Mentor
2016-2017

EO Accelerator
2009 – 2012

Adjunct Professor, Southern Oregon University
Jan 1999 – Jun 2004

Awards

Best For The World Honoree
B Corporation
2018, 2019

Best Entrepreneurial Companies in America
Entrepreneur Magazine
2016

Oregon’s Fastest-Growing Companies
Portland Business Journal
2012, 2013, 2014, 2015, 2016

Lighthouse Award
Portland Business Journal
2016

Publications

Pragmatic Marketer

Daily Journal of Commerce

Portland Business Journal

Octane: The Entrepreneurs’

Organization Magazine

Blue Ocean Strategy Blog

Education

Southern Oregon University
Bachelor of Fine Arts

Ohio University
Master of Fine Arts