How Kinesis Spends Our Marketing Dollars Shawn Busse It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
The “Sales and Marketing” role (or, how to hire a leprechaun) Wendy Maynard Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated — and why they shouldn’t be.